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What is PPC Advertising and How does it work ?


This article will cover what PPC actually is, how it works, why you should use it, and how to effectively get the most out of any campaign you are involved in. Before starting the discussion on this topic, PPC advertising is an effective form of online marketing than any other marketing channels. 

What is PPC Advertising?

PPC advertising is one of the most effective ways to promote your business online. It’s easy to set up and manage, and it works quickly . And because it’s based on keywords, it’s highly targeted: You’re only paying for ads that people actually want to see!

PPC is categorized into three forms :

Text based ads, Image based ads and Video based ads.

Text based ads:

Text based ads (also known as text ads or keyword-targeted ads) are displayed on search engines, emails and other media where the content is in text form. Text ads can appear above or to the side of search results and new ad formats will be introduced over time.

Image based ads:

Image based advertisements help you show your brand and products in the right light. Highlighting key product features through pictures lets viewers connect with your brand and engage more deeply with your messaging.

Video based ads:

video based ads are becoming the default for any business who wants to capture attention and drive impressions. One of the best methods is to use video based advertisements in PPC. Video based ads have a higher CTR Compare to banner ads and can help you generate more leads and conversions



PPC ads connect your business with prospective customers by driving targeted traffic to your website. As your goal is to drive as many clicks to your site as possible by choosing the right keywords that potential customers are searching for on Google.


PPC is what your business needs!  If you’re ready to give it a try, there are plenty of resources available to help you out. With PPC, you can create effective and cheap marketing campaigns, driving new customers to your website in a way that even traditional marketing methods can’t compete with. You just have to have an internet connection and pay a little bit of money each time someone clicks on your ad!

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