Event Date
FEBRUARY 8, 2024
Venue
VIJAYAWADA
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Campaign Duration
6 Weeks
Client
SHREYAS LIVE & VEGA JEWELLERS
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Services Rendered
INFLUENCER MARKETING, META ADVERTISING, CONTENT STRATEGY, SOCIAL MEDIA MANAGEMENT
Objectives
Maximize Ticket Sales
Achieve a sold-out event status.
Enhance Brand Visibility
Amplify the presence of Shreyas Live and Vega Jewellers.
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Boost Social Engagement
Generate buzz across digital platforms.
Drive User-Generated Content (UGC)
Encourage attendees to share their experiences.
- Challenges
High Competition
Multiple events in the region during the same period.
Diverse Audience
Catering to a wide demographic, from teenagers to adults.
Limited Timeframe
Only six weeks to plan and execute the entire campaign.
- Strategy & Execution
Influencer Marketing
- Collaboration with 100 Influencers: Partnered with micro and macro influencers across platforms like Instagram, YouTube, and TikTok.
- Influencers shared behind-the-scenes content, rehearsal snippets, and exclusive interviews with Sid Sriram.
- Achieved over 1.5 million impressions and a 12% engagement rate.
Meta Advertising
- Targeted Ad Campaigns Utilized Facebook and Instagram ads targeting music enthusiasts in and around Vijayawada.
- Ad Formats Deployed carousel ads, video snippets, and event reminders.
- Results Reached over 2 million users with a click-through rate (CTR) of 3.5%.
Content Strategy
- Teaser Campaigns Released countdown posts and teaser videos leading up to the event.
- Live Coverage Provided real-time updates, live streaming segments, and audience interactions during the event.
- Post-Event Highlights Shared photo albums, performance highlights, and attendee testimonials.
Social Media Management
- Platform Optimization Ensured consistent branding and messaging across all social media channels.
- Community Engagement Responded to queries, facilitated contests, and encouraged user participation.
- Growth Metrics Increased follower count by 25% and improved overall engagement by 30%.
- Results
- Sold-Out Event Achieved full capacity within two weeks of ticket sales opening.
- Brand Amplification Notable increase in brand mentions and positive sentiment for Shreyas Live and Vega Jewellers.
- UGC Surge Over 5,000 posts tagged with the event hashtag, enhancing organic reach.
- Media Coverage Featured in local newspapers, online portals, and radio segments.