AP Political Campaign 2024

January 23, 2025 Digital Marketing For Politicians

CLIENT INTRODUCTION

In the 2019 elections, Digital Verto partnered with leading political parties to transform their digital presence and voter outreach strategies. With a deep understanding of political marketing, we provided comprehensive digital solutions to YSR Congress Party (YSRCP), Telugu Desam Party (TDP), and Bharatiya Janata Party (BJP).

Social Media Campaigns & Engagement

We created viral content, managed live interactions, and ran targeted ads to enhance voter engagement.

Impact: YSRCP saw 300% engagement growth, TDP reached urban voters, and BJP expanded outreach.

Political Advertising & Promotions

We optimized Google, Facebook, and YouTube ads with geo-targeting and A/B testing for maximum impact.

Impact: YSRCP gained millions of YouTube views, TDP countered opposition narratives, and BJP strengthened branding.

Influencer & Grassroots Digital Engagement

We partnered with influencers, used micro-targeting, and leveraged WhatsApp groups for voter mobilization.

Impact: YSRCP reached rural voters, TDP engaged urban audiences, and BJP countered misinformation effectively.

Reputation Management & Crisis Handling

We monitored news, countered misinformation, and analyzed voter sentiment to maintain party credibility.

Impact: YSRCP controlled online attacks, TDP debunked claims, and BJP managed digital narratives.

WhatsApp & SMS Campaigns

We personalized voter outreach with WhatsApp messages, bulk SMS, and AI chatbots.

Impact: YSRCP mobilized voters, TDP & BJP strengthened supporter engagement, and over 10 million messages were delivered.

WHY CHOOSE DIGITAL VERTO ?

From high-impact social media campaigns and targeted digital advertising to crisis management and direct voter outreach, our 360-degree approach played a pivotal role in influencing electoral outcomes. Our expertise in data-driven decision-making, rapid response strategies, and digital mobilization ensured that each party had the tools needed to dominate the digital space and shape voter sentiment.

As a result, YSRCP secured a landslide victory, while TDP and BJP strengthened their presence, proving that digital strategies are now a game-changer in modern elections. With a proven track record of success, Digital Verto continues to be the go-to partner for political digital campaigns, transforming the way leaders engage with the electorate.