@vcui-tabs-line-border: 1px; @vcui-tabs-line-border-radius: 5px; @vcui-tabs-line-font-size: 14px; @vcui-tabs-line-padding-horizontal: 12px; @vcui-tabs-line-padding-vertical: 16px; @vcui-tabs-line-active-background: #fff; @vcui-tabs-line-hover-background: @vc_main_color_hover; @vcui-tabs-line-active-color: #5e5e5e; @vcui-tabs-line-transition-duration: .2s; @vcui-tabs-line-transition-properties: color, background, border; @vcui-tabs-line-dropdown-z-index: 1010; @vcui-tabs-line-dropdown-max-width: 300px; @vcui-tabs-line-dropdown-border-size: 1px; @vcui-tabs-line-dropdown-border-color: #dbdbdb; @vcui-tabs-line-dropdown-background: #f5f5f5; @vcui-tabs-line-dropdown-background-hover: #eaeaea; @vcui-tabs-line-dropdown-trigger-color: #5e5e5e; @vcui-tabs-line-dropdown-trigger-padding-vertical: 10px; @vcui-tabs-line-dropdown-trigger-padding-horizontal: 10px; @vcui-tabs-line-dropdown-font-size: 12px; @vcui-tabs-line-dropdown-o-bounded-rows-count: 7; .vc_general.vc_ui-tabs-line { padding: 0; margin: 0; list-style: none; > li { float: left; margin: 0; padding: 0; } > .vc_ui-tabs-line-dropdown-toggle { float: right; } .vc_ui-tabs-line-trigger { box-sizing: border-box; display: block; text-transform: none; border: @vcui-tabs-line-border solid transparent; font-size: @vcui-tabs-line-font-size; font-weight: 400; line-height: 1; background: transparent; color: inherit; text-decoration: none; font-family: inherit; padding: @vcui-tabs-line-padding-vertical @vcui-tabs-line-padding-horizontal; margin: 0; outline: none; transition-property: @vcui-tabs-line-transition-properties; transition-duration: @vcui-tabs-line-transition-duration; transition-timing-function: ease-in-out; border-radius: @vcui-tabs-line-border-radius @vcui-tabs-line-border-radius 0 0; white-space: nowrap; cursor: pointer; user-select: none; text-align: left; &:hover, &:focus { border: @vcui-tabs-line-border solid transparent; background-color: @vcui-tabs-line-hover-background; } &:active { box-shadow: none; } } > .vc_active { > .vc_ui-tabs-line-trigger { background-color: @vcui-tabs-line-active-background; color: @vcui-tabs-line-active-color; cursor: default; } } &::after { content: ""; display: table; clear: both; } } .vc_ui-tabs-line .vc_ui-tabs-line-dropdown-toggle { position: absolute; float: right; visibility: hidden; &.vc_visible { visibility: visible; position: relative; } > .vc_ui-tabs-line-trigger { &::after { content: '. . .'; font-weight: 600; display: inline; } } &.vc_active { > .vc_ui-tabs-line-trigger { background-color: @vcui-tabs-line-hover-background; color: inherit; cursor: pointer; } } } .vc_ui-tabs-line .vc_ui-tabs-line-dropdown { position: absolute; z-index: @vcui-tabs-line-dropdown-z-index; top: 100%; right: 0; display: none; overflow: hidden; transition-property: height, padding; transition-duration: .2s; transition-timing-function: ease-in-out; padding: 0; margin: 0; list-style: none; max-width: @vcui-tabs-line-dropdown-max-width; box-shadow: 0 0 5px rgba(0, 0, 0, .1); background: @vcui-tabs-line-dropdown-background; border: @vcui-tabs-line-dropdown-border-size solid @vcui-tabs-line-dropdown-border-color; li { margin: 0; padding: 0; } &.vc_active, &.vc_animating { display: block; } .vc_ui-tabs-line-trigger { padding: @vcui-tabs-line-dropdown-trigger-padding-vertical @vcui-tabs-line-dropdown-trigger-padding-horizontal; border-radius: 0; font-size: @vcui-tabs-line-dropdown-font-size; color: @vcui-tabs-line-dropdown-trigger-color; &:hover { background-color: @vcui-tabs-line-dropdown-background-hover; } } .vc_active { .vc_ui-tabs-line-trigger { background-color: @vcui-tabs-line-dropdown-background-hover; cursor: default; } } } // initializing .vc_ui-tabs-line { opacity: 1; transition: opacity @vcui-tabs-line-transition-duration ease-in-out; &.vc_initializing { transition: opacity 0ms; opacity: 0; > li:not(:first-child):not(.vc_ui-tabs-line-dropdown-toggle) { position: absolute; visibility: hidden; } } } Event Marketing Archives - Digital Verto https://digitalverto.com/pf/event-marketing/ Go Digital Today Thu, 10 Jul 2025 06:50:40 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.5 https://digitalverto.com/wp-content/uploads/2024/12/dv-logo-aw-05-1.png Event Marketing Archives - Digital Verto https://digitalverto.com/pf/event-marketing/ 32 32 Sid Sriram Live Concert In Vijayawada – 2025 https://digitalverto.com/cases/event-marketing/sid-sriram-live-concert-in-vijayawada-2025/ https://digitalverto.com/cases/event-marketing/sid-sriram-live-concert-in-vijayawada-2025/#respond Thu, 10 Jul 2025 06:40:14 +0000 https://digitalverto.com/?post_type=thegem_pf_item&p=33129 The post Sid Sriram Live Concert In Vijayawada – 2025 appeared first on Digital Verto.

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Event Date

FEBRUARY 8, 2024

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Venue

VIJAYAWADA

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Campaign Duration

6 Weeks

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Client

SHREYAS LIVE & VEGA JEWELLERS

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Services Rendered

INFLUENCER MARKETING, META ADVERTISING, CONTENT STRATEGY, SOCIAL MEDIA MANAGEMENT

Sid Sriram live in Vijayawada event poster

Objectives

Maximize Ticket Sales

Achieve a sold-out event status.

Amplify the presence of Shreyas Live and Vega Jewellers.

Generate buzz across digital platforms.

Encourage attendees to share their experiences.

Get In Touch With Us
  • Challenges
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High Competition

Multiple events in the region during the same period.

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Diverse Audience

Catering to a wide demographic, from teenagers to adults.

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Limited Timeframe

Only six weeks to plan and execute the entire campaign.

  • Strategy & Execution
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Influencer Marketing

  • Collaboration with 100 Influencers: Partnered with micro and macro influencers across platforms like Instagram, YouTube, and TikTok.
  • Influencers shared behind-the-scenes content, rehearsal snippets, and exclusive interviews with Sid Sriram.
  • Achieved over 1.5 million impressions and a 12% engagement rate.
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Meta Advertising

  • Targeted Ad Campaigns Utilized Facebook and Instagram ads targeting music enthusiasts in and around Vijayawada.
  • Ad Formats Deployed carousel ads, video snippets, and event reminders.
  • Results Reached over 2 million users with a click-through rate (CTR) of 3.5%.
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Content Strategy

  • Teaser Campaigns Released countdown posts and teaser videos leading up to the event.
  • Live Coverage Provided real-time updates, live streaming segments, and audience interactions during the event.
  • Post-Event Highlights Shared photo albums, performance highlights, and attendee testimonials.
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Social Media Management

  • Platform Optimization Ensured consistent branding and messaging across all social media channels.
  • Community Engagement Responded to queries, facilitated contests, and encouraged user participation.
  • Growth Metrics Increased follower count by 25% and improved overall engagement by 30%.
  • Results
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  • Sold-Out Event Achieved full capacity within two weeks of ticket sales opening.
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  • Brand Amplification Notable increase in brand mentions and positive sentiment for Shreyas Live and Vega Jewellers.
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  • UGC Surge Over 5,000 posts tagged with the event hashtag, enhancing organic reach.
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  • Media Coverage Featured in local newspapers, online portals, and radio segments.

Gallery

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