@vcui-tabs-line-border: 1px; @vcui-tabs-line-border-radius: 5px; @vcui-tabs-line-font-size: 14px; @vcui-tabs-line-padding-horizontal: 12px; @vcui-tabs-line-padding-vertical: 16px; @vcui-tabs-line-active-background: #fff; @vcui-tabs-line-hover-background: @vc_main_color_hover; @vcui-tabs-line-active-color: #5e5e5e; @vcui-tabs-line-transition-duration: .2s; @vcui-tabs-line-transition-properties: color, background, border; @vcui-tabs-line-dropdown-z-index: 1010; @vcui-tabs-line-dropdown-max-width: 300px; @vcui-tabs-line-dropdown-border-size: 1px; @vcui-tabs-line-dropdown-border-color: #dbdbdb; @vcui-tabs-line-dropdown-background: #f5f5f5; @vcui-tabs-line-dropdown-background-hover: #eaeaea; @vcui-tabs-line-dropdown-trigger-color: #5e5e5e; @vcui-tabs-line-dropdown-trigger-padding-vertical: 10px; @vcui-tabs-line-dropdown-trigger-padding-horizontal: 10px; @vcui-tabs-line-dropdown-font-size: 12px; @vcui-tabs-line-dropdown-o-bounded-rows-count: 7; .vc_general.vc_ui-tabs-line { padding: 0; margin: 0; list-style: none; > li { float: left; margin: 0; padding: 0; } > .vc_ui-tabs-line-dropdown-toggle { float: right; } .vc_ui-tabs-line-trigger { box-sizing: border-box; display: block; text-transform: none; border: @vcui-tabs-line-border solid transparent; font-size: @vcui-tabs-line-font-size; font-weight: 400; line-height: 1; background: transparent; color: inherit; text-decoration: none; font-family: inherit; padding: @vcui-tabs-line-padding-vertical @vcui-tabs-line-padding-horizontal; margin: 0; outline: none; transition-property: @vcui-tabs-line-transition-properties; transition-duration: @vcui-tabs-line-transition-duration; transition-timing-function: ease-in-out; border-radius: @vcui-tabs-line-border-radius @vcui-tabs-line-border-radius 0 0; white-space: nowrap; cursor: pointer; user-select: none; text-align: left; &:hover, &:focus { border: @vcui-tabs-line-border solid transparent; background-color: @vcui-tabs-line-hover-background; } &:active { box-shadow: none; } } > .vc_active { > .vc_ui-tabs-line-trigger { background-color: @vcui-tabs-line-active-background; color: @vcui-tabs-line-active-color; cursor: default; } } &::after { content: ""; display: table; clear: both; } } .vc_ui-tabs-line .vc_ui-tabs-line-dropdown-toggle { position: absolute; float: right; visibility: hidden; &.vc_visible { visibility: visible; position: relative; } > .vc_ui-tabs-line-trigger { &::after { content: '. . .'; font-weight: 600; display: inline; } } &.vc_active { > .vc_ui-tabs-line-trigger { background-color: @vcui-tabs-line-hover-background; color: inherit; cursor: pointer; } } } .vc_ui-tabs-line .vc_ui-tabs-line-dropdown { position: absolute; z-index: @vcui-tabs-line-dropdown-z-index; top: 100%; right: 0; display: none; overflow: hidden; transition-property: height, padding; transition-duration: .2s; transition-timing-function: ease-in-out; padding: 0; margin: 0; list-style: none; max-width: @vcui-tabs-line-dropdown-max-width; box-shadow: 0 0 5px rgba(0, 0, 0, .1); background: @vcui-tabs-line-dropdown-background; border: @vcui-tabs-line-dropdown-border-size solid @vcui-tabs-line-dropdown-border-color; li { margin: 0; padding: 0; } &.vc_active, &.vc_animating { display: block; } .vc_ui-tabs-line-trigger { padding: @vcui-tabs-line-dropdown-trigger-padding-vertical @vcui-tabs-line-dropdown-trigger-padding-horizontal; border-radius: 0; font-size: @vcui-tabs-line-dropdown-font-size; color: @vcui-tabs-line-dropdown-trigger-color; &:hover { background-color: @vcui-tabs-line-dropdown-background-hover; } } .vc_active { .vc_ui-tabs-line-trigger { background-color: @vcui-tabs-line-dropdown-background-hover; cursor: default; } } } // initializing .vc_ui-tabs-line { opacity: 1; transition: opacity @vcui-tabs-line-transition-duration ease-in-out; &.vc_initializing { transition: opacity 0ms; opacity: 0; > li:not(:first-child):not(.vc_ui-tabs-line-dropdown-toggle) { position: absolute; visibility: hidden; } } } AP Political Campaign 2024 - Digital Verto
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AP Political Campaign 2024
January 23, 2025 Digital Marketing For Politicians 0
CLIENT INTRODUCTION

In the 2019 elections, Digital Verto partnered with leading political parties to transform their digital presence and voter outreach strategies. With a deep understanding of political marketing, we provided comprehensive digital solutions to YSR Congress Party (YSRCP), Telugu Desam Party (TDP), and Bharatiya Janata Party (BJP).

Social Media Campaigns & Engagement

We created viral content, managed live interactions, and ran targeted ads to enhance voter engagement.

Impact:   YSRCP saw 300% engagement growth, TDP reached urban voters, and BJP expanded outreach.

Political Advertising & Promotions

We optimized Google, Facebook, and YouTube ads with geo-targeting and A/B testing for maximum impact.

Impact:   YSRCP gained millions of YouTube views, TDP countered opposition narratives, and BJP strengthened branding.

Influencer & Grassroots Digital Engagement

We partnered with influencers, used micro-targeting, and leveraged WhatsApp groups for voter mobilization.

Impact:   YSRCP reached rural voters, TDP engaged urban audiences, and BJP countered misinformation effectively.

Reputation Management & Crisis Handling

We monitored news, countered misinformation, and analyzed voter sentiment to maintain party credibility.

 Impact: YSRCP controlled online attacks, TDP debunked claims, and BJP managed digital narratives.

WhatsApp & SMS Campaigns

We personalized voter outreach with WhatsApp messages, bulk SMS, and AI chatbots.

Impact: YSRCP mobilized voters, TDP & BJP strengthened supporter engagement, and over 10 million messages were delivered.

WHY CHOOSE DIGITAL VERTO ?

From high-impact social media campaigns and targeted digital advertising to crisis management and direct voter outreach, our 360-degree approach played a pivotal role in influencing electoral outcomes. Our expertise in data-driven decision-making, rapid response strategies, and digital mobilization ensured that each party had the tools needed to dominate the digital space and shape voter sentiment.

As a result, YSRCP secured a landslide victory, while TDP and BJP strengthened their presence, proving that digital strategies are now a game-changer in modern elections. With a proven track record of success, Digital Verto continues to be the go-to partner for political digital campaigns, transforming the way leaders engage with the electorate.